SYSTEM AND METHOD FOR PROVIDING CONTENT TO A USER BASED ON A PREDICTED ROUTE IDENTIFIED FROM AUDIO OR IMAGES

Embodiments are directed towards providing a system that presents content to a user of a vehicle based on where the vehicle is going. A microphone captures audio signals within the vehicle, which are analyzed for route information. These audible commands may be said by a person in the vehicle, such as a passenger telling the driver where to turn, or they may be received from a mobile computing device, such as a smartphone executing a map application that is providing audible directions. An anticipated route of the vehicle is determined based on the audible route information. Content is selected and presented to the user of the vehicle based on the anticipated route. Images of a display screen of the mobile computing device may also be analyzed to identify the route information.