OPPORTUNISTIC PREFERENCE COLLECTION AND APPLICATION

A provider, such as a transportation management service, can manage transport for a number of riders between various locations. A system can determine that a customer is in a vehicle, prompt the customer regarding the customer's preferences, and modify a trip characteristic based on the response. The customer can be a rider in a vehicle shared by other passengers such as in a ride sharing environment. The customer can request transit with a transit service; such a request may include at least one time component, such as a requested time of departure or arrival. A system can prompt the customer about the customer's preferences when the system determines that the customer is otherwise unoccupied. The system can use the responses to build a profile for the customer based on the responses. The system can then modify a vehicle characteristic and/or a route based on the profile and responses.